Direct Selling in Colombia - New Report Available

Direct selling companies in Colombia have been introducing different product lines to complement their core business and to become an integral solution for the whole family. Novaventa, for example, which is focused on packaged food, also includes homeware products, small appliances as well as some basic beauty and personal care products in its catalogues, while beauty and personal care companies, such as Avon or Oriflame, have been introducing more apparel items, accessories other than bijouterie, homeware products, toys as well as health and wellness supplements. It is expected that this trend will continue developing over the forecast period as competition between direct sellers will continue strengthening.

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Competitive Landscape

Beauty and personal care companies Belstar, Avon and Yanbal hold a combined value share of 51% of total direct sales in 2013. These companies have a strong positioning in mass fragrances as well as in colour cosmetics and are the most important distribution channel of those products. The positive evolution of these companies is supported in the ongoing introduction of new products through various campaigns carried out throughout the year as well as in the endorsement of fragrances by celebrities and an increasing number of consultants.

Industry Prospects

The direct selling channel is predicted to grow by a CAGR of 4% in constant value terms over the 2013-2018 forecast period, following the trend seen over the review period. Beauty and personal care companies will continue dominating the landscape and thus driving growth. Direct selling companies believe Colombia is a market with considerable potential to expand as well as to open distribution or production facilities, which will provide a competitive advantage in terms of logistics. Furthermore, direct selling companies will remain important suppliers of self-employment or a way of generating additional income, which will continue motivating salespeople to enrol with these companies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares

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