Direct Selling in the Netherlands - New Market Report

A further economic slump in 2013 meant that direct selling saw a positive performance in 2014. Because of high unemployment and salary freezes, Dutch individuals were looking for other ways to generate an income. Direct selling is a good opportunity for many people to make extra money, as it needs limited qualifications and offers flexible working hours. Due to the increase in sales representatives, direct selling performed well in 2014, despite the fact that the amount of money made per sales representative declined.

Competitive Landscape

Herbalife International Netherlands remained the leading player in direct selling up to 2014, although it lost significant value share in recent years. The company, which is active in beauty and personal care and consumer healthcare direct selling, enjoyed considerable success in the last decade selling its products. Boosted by trends such as obesity, the company’s strategy of direct selling was its strength. The company was also successful because it managed to secure sponsorship deals with international and national sports personalities. The fact that the company has a sponsorship deal with football player Cristiano Ronaldo, for instance, helped its sales in the Netherlands.

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Industry Prospects

The forecast for direct selling is bleak, with a decline expected over the forecast period. This forecast can largely be attributed to two factors: the rise of internet retailing and the more positive economic outlook. The intensifying competition from internet retailing is expected to have a negative impact on the performance of direct selling. Although Herbalife and Amway had some bad press in recent years, it is expected that their professional and extensive networks can support them and react to changes brought about by the rise of internet retailing. Smaller players, however, are expected to suffer the most from the strong competition from internet retailing. Apparel and footwear direct selling is expected to be the hardest hit, as this is a very strong category in internet retailing, with major growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers

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