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Kenaf hybrid seeds are gained popularity in countries like China, Russia and Thailand. In 2015, a product Kenaf Bio-oil obtained from kenaf seed oil received a patent as a novel specialty oil with phytosterol and antioxidant properties. In Malaysia, the kenaf seed oil is gaining popularity because kenaf crop is fast becoming an industrial crop alongside palm oil and rubber. On a macro level, the Malaysian government is constantly promoting it as a replacement crop for the local tobacco farmers, and hence kenaf seed oil production in this region is also expected to witness growth. The major factors which are opening up larger market opportunities for the kenaf industry, including the kenaf seed oil market, is the automotive industry. The overall growth in the kenaf industry is expected to fuel the growth of other value added products obtained from kenaf such as the kenaf seed oil. The benefits and applications of kenaf seed oil are being increasingly supported by white papers and research articles such as its use in the encapsulation technology in the food & beverage industry. The kenaf seed oil is actually a waste product obtained after the processing of its highly valued counterpart kenaf fibers.
Global Kenaf Seed Oil Market: Segmentation
On the basis of end use, the kenaf seed oil market is segmented as-
- Fortified Food & Beverage
- Cosmetics & Personal Care
- Paints & Lubricants
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As the production of kenaf seed oil is not commercialized yet, manufacturers in the kenaf seed oil market mostly include very small companies. The kenaf seed oil market is still in the growth phase and in terms of consumer awareness, the kenaf seed oil fairs poorly. Despite rigorous government efforts, the kenaf seed oil market is scaling up slowly. To name of few companies operating in the kenaf seed oil market, these are- Kenaf Green Industries, Kenaf Development Association of Nigeria and WellnessWillpower. Currently, the price of the kenaf seeds is around US$3000 to US$ 6000 per MT.
Opportunities for Kenaf Seed Oil Market Participants
The automotive industries and the kenaf related stakeholders could be the focal point to come together and enhance kenaf utilization in the backdrop of the global automotive market because currently, kenaf seed oil is being used majorly as a lubricant. There is a need for extensive marketing and promotion of the benefits of the kenaf seed oil as a food additive and in the personal care industry, to boost the market growth of the kenaf seed oil.
Brief Approach to Research
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Key Data Points Covered in the Report
Some of the key data points covered in our report include:
- An overview of the market, including background and evolution
- Macroeconomic factors affecting the market and its potential
- Market dynamics, such as drivers, challenges and trends
- Detailed value chain analysis of the market
- Cost structure of the products and segments covered in the study
- In-depth pricing analysis, by key product segments, regions and by major market participants
- Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
- Analysis of the market structure, including a tier-wise categorization of key market participants
- Competitive landscape of the market, including detailed profiles of the top players in this market
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