Grocery Retailers in Tunisia - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Jun 19 2014

Grocery retailing in Tunisia increased in current value by 8% in 2013 as the number of outlets in the channel increased by 1%. This positive growth was recorded despite the ongoing economic and political instability in Tunisia. Growth in grocery retailers is being stimulated by growth in modern grocery retailers, a category which increased by 8% during 2013, which was due mainly to the activities of the leading players in supermarkets. The presence of supermarkets is increasing in Tunisia and 2013 saw further increases in the number of supermarkets outlets in Tunisia to 232, up from 227 in 2012.

Competitive Landscape

Groupe Mabrouk maintained the leading position in grocery retailing in Tunisia in 2013 with a 5% value share thanks to its Monoprix chain. The company maintained a 27% value share in supermarkets in 2013 and a 33% value share in hypermarkets. The company's very strong position is essentially due to the strong development of the Monoprix supermarkets chain in Tunisia and the recent reopening of its Geant hypermarkets outlet following a major repair and refurbishment project.

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Industry Prospects

The changes which occurred in grocery retailers in Tunisia during 2013 are expected to remain in effect over the forecast period and beyond. In fact, the channel remains subject to rapid development. Currently, there is space being reserved for supermarkets in all newly developed residential areas in Tunisia, while the country's real estate promoters often use the existence of supermarkets or other grocery retailers outlets to attract purchasers as the majority of new home buyers would prefer to live in close proximity to a supermarket. In addition, major changes in lifestyles are supporting changes in grocery retailers in Tunisia, including the fact that many of the country's young couples would prefer to live in an apartment, while various other trends which are popular in Europe are also increasingly being seen in Tunisia and the ongoing increase in the number of supermarkets outlets is a major factor which is set to continue motivating consumers to purchase more of their groceries through supermarkets and hypermarkets instead of traditional grocery retailers channels such as independent small grocers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

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