Indonesia Retail Report Q2 2014 - New Market Study Published

From: Fast Market Research, Inc.
Published: Mon Feb 10 2014

Indonesia's enormous and expanding population (the world's fourth largest, after China, India and the US), rising per capita incomes and the continued development of organised retail infrastructure resulting in a strong rise in household spending across all retail subsectors are all factors that will see the country's retail sector continue to expand vigorously over the next few years. With real private consumption growth holding up well, we are particularly positive about the future growth prospects for communications and personal care; however, we expect by far the highest proportion of the household budget to be spent on food and drink throughout our forecast period.

Full Report Details at

The Indonesia retail report provides an extensive and comprehensive forecast of various retail indicators including household spending and headline total spending across each retail subsector, household income and employment forecasts, demographic forecasts and a detailed breakdown of household and per capita spending across a large number of retail areas including food & drink, clothing & footwear, household goods and a number of other subsectors.

Although the majority of Indonesians, especially those living in rural areas, still shop at traditional retail outlets such as street markets and kiosks (BMI estimates that traditional retail still accounts for 78% of total grocery sales in Indonesia, with this figure far higher in lower-income rural areas and far lower in the major urban centres), the modern retail sector continues to erode the market share of traditional retail as Indonesia's consumer base becomes more affluent. By 2018, the traditional retail sector is likely to contribute only 57% to the country's overall grocery retail sales.

We see long-term potential in the Indonesian consumer market, particularly for non-essential items and aspirational purchasing by a growing, affluent middle class. We forecast the average net household income will be US$12,119 in 2014, with the majority (77.4%) of households falling into the bottom wage bracket of US$5,000+. However, by 2018, 63% of households are expected to fall into the US$10,000+ income bracket, which represents the key demographic for increased household spending on luxury items beyond necessities such as food, utilities and transport. We expect this number to grow, resulting in a corresponding increase in household spending on retail subsectors such as communications and personal care. Meanwhile, expenditure on areas such as furnishing & home and clothing & footwear will also continue to rise as consumers with rising levels of disposable income choose to spend more of it on household luxuries and fashion.

However, we note downside risks to our forecasts from the triple headwinds of the country's external imbalance, high inflation and rising borrowing costs, which are all hitting economic activity -real GDP growth slowed yet again to 5.6% year-on-year (y-o-y) in Q313.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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