Launching Salini Saluja - Celebrity Fashion Designer, Stylist, Jewellery Designer, Home art and In-

From: MensenTock Communication
Published: Wed Dec 16 2015

Unlike many other designers and stylists, Ms. Shalini Saluja, an engineer by education, and a fashionist by profession launched her venture, Indie Cotton Route, two decades ago. Shalini was deeply influenced by the overwhelming dynamics and rich heritage of the Indian culture. Smitten by the variety of fabric available, the folk art forms, thread-work, paintings and architectural nuances; Shalini decided to bid adieu to her well paying corporate job as an Electronics and Communication Engineer, and engrossed herself into fabricating designer wear for enterprising and independent women of today. Shalini currently runs Indie Cotton Route (an ethnic brand), that creates designer wear and home furnishings.

Shalini has been organizing exhibitions showcasing her extraordinary collection. She wonderfully displays the colors, thread-work, and weaves of India through these exchanges. Indie Cotton Route originated as a result of sheer determination Shalini harbored as a young entrepreneur. Her concepts and designs are unmatched especially concerning fabric and colour combinations.

Shalini's latest Fall-Winter 2015 collection entitled ,'The Royal Drama' unveiled rich fabrics such as velvets, brocades, pashminas, and ‘Banaras’’s’ that have has been embellished with copper, silver, gold ‘Gota’ and ‘Kundan’ embroideries. This spots an imperial yet vernal look! The wonderful rendezvous of fabric and embroideries on kurta’s, blouses, potlis, pants and dupattas combine to entwine a magical feel. This collection was displayed at The British High Commission, New Delhi recently that received huge response from women.

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About Indie Cotton Route
Trade routes have existed for centuries. More than pathways to destinations, these routes have been avenues through which ideas, technology, cultures, customs and friendships have been exchanged and developed between the east and the west.
Based on a similar idea, Indie Cotton Route aims to provide a course through which we hope to spread Indian culture and heritage through our products. We aspire to develop roots across the nations through what we do. We commenced with a small team of skilled, unskilled tailors and craftsmen who have acquired the necessary skills today.

Our Vision
We aim at working passionately and relentlessly towards collaborating with skilled craftsman from all over the country in order to create exquisitely intricate, handcrafted pieces. We also aspire to offer sustainable livelihood to the workers, making our trade commercially viable for everyone involved. We research and use textiles from the farthest corners of India— Chanderi from the Indian state of Madhya Pradesh, Dabu from Rajasthan, Bandhani from Gujarat, Brocade from Banaras, Kalamkari from Andhra Pradesh, embroideries like Phulkari from Punjab , Kantha from West Bengal , Zardosi from Hyderabad and Lucknow , Kutch embroidery from Gujarat, and Chikankari from Lucknow to create contemporary, wearable clothes, weaving allurement into our merchandise.

What You Take Away
Whenever you buy an Indie Cotton Route product, we share with you a piece of our history. You become an integral part of our family that encourages artisans to continue a legacy for centuries to follow. A part of your purchase goes back for the welfare of these artisans. At Indie Cotton Route, we offer bespoke sizing, at no extra cost. Our endeavor is to deliver the best possible cuts fitting your requisite and persona.
Recycling and Waste Management
We care for our environment. At Indie Cotton Route we try and recycle, most of the fabric remnants to make accessories such as jewellery, bags, belts, folders, diaries, photo-frames, scarves, stoles, patchwork clothes, and a lot more. Since these products are mixed and matched they have a unique design appeal! "Come, discover India through Indie Cotton Route and celebrate its rich colour palette and traditional weaves and prints!"

For more queries on Ms. Shalini Saluja please contact -
MensenTock Communications
New Delhi, India

For Media Queries - +91 99 100 68034 |
For Events/ Association/Exhibitions/ Any other - +91 99 100 68094 |

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Company: MensenTock Communication
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