New Market Report: Direct Selling in Egypt

From: Fast Market Research, Inc.
Published: Mon Mar 02 2015

While there was growing economic confidence in Egypt at the end of the review period, consumers remain highly price-sensitive following a number of years of political instability and economic problems in the country. This resulted in consumers becoming more likely to opt for lower-priced products within this channel. Greater economic confidence did however result in consumers becoming more likely to buy beauty and personal care from direct selling, due to lower-priced products in this area being viewed as affordable indulgences. Consequently, overall current value growth in 2014 was slightly higher at 9% in comparison to a review period CAGR of 8%.

Competitive Landscape

Avon Cosmetics is the clear leader in direct selling and accounted for close to 34% value share in 2014. This company benefits from offering a wide product range and a trusted reputation for quality. The company also benefited from tailoring its pricing strategy and product range to match consumer demand in the wake of the 2011 revolution, expanding its range of lower-priced products and focusing on products that could be seen as affordable indulgences such as rich-coloured lipsticks or low-priced accessories. The company is also the leading player in overall sales of fragrances in Egypt, thanks to its affordable prices and frequent new product development, with the player launching two or three new products annually.

Full Report Details at

Industry Prospects

The main challenge for players in direct selling in the forecast period will be the growing importance of the internet in consumers' lives. Value growth for internet retailing is expected to dwarf that of direct selling in the forecast period and could pose strong competition to the latter channel. More consumers are likely to gain confidence in the security of shopping online and will be attracted by this channel's convenient home delivery, low prices and widening range. The range of brands and products available via internet retailing is also expected to expand rapidly in the forecast period, both due to expansion for online marketplaces such as and due to more brick-and-click players entering.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Egypt market research report includes:

* Analysis of key supply-side and demand trends

About Fast Market Research

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Company: Fast Market Research, Inc.
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