New Market Research Report: Grocery Retailers in Algeria

From: Fast Market Research, Inc.
Published: Mon Sep 15 2014

Grocery retailers in Algeria increased by 10% in current value terms in 2013, exclusive of VAT, whilst the number of grocery retail outlets in the country increased by 1%. The largest channel within grocery retailers in 2013 was independent small grocers, a channel which has managed to expand as a consequence of the flourishing of property developments in the country to solve housing shortages. It is not expected to experience a slowdown in growth, as supermarkets, and to a lesser extent hypermarkets, are expanding, but at a very slow pace. However, the concept of the modern shopping experience at hypermarkets has become more attractive to Algerian consumers. This shift towards modern grocery retail channels was already underway at the beginning of the review period. However, the lack of space to construct large format outlets of modern grocery retailers in Algeria's large cities has resulted in much of this expansion focusing on smaller supermarkets, with outlets often spread over several floors rather than large outlets on one level, as commonly seen in Europe, for instance.

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Competitive Landscape

Numidis, the grocery retail company controlled at GBO level by Cevital, led grocery retailers in Algeria in 2013 with a 1% retail value share. Grocery retailers remained highly fragmented during 2013, as it was dominated by numerous independent outlets, and Numidis only operates one supermarket and five hypermarkets, generating sufficient value sales to establish outright leadership in the channel.

Industry Prospects

Grocery retailers in Algeria is expected to face several long term changes during the forecast period, with much of this transition resulting from the expansion of modern grocery retail channels such as supermarkets and hypermarkets, which are slowly but surely set to develop into the first choice for many Algerian consumers, as purchasing behaviour continues to evolve in Algeria and higher numbers of people in the country become more willing to benefit from the shopping and entertainment experience modern retail channels offer, rather than visiting several smaller grocery retailers to achieve the same outcome. However, although this change is likely to become highly evident in Algeria's urban areas by the end of the forecast period, there is no such development expected in rural areas in the forecast period, due to the limited investment by hypermarkets. In addition, the proximity of small traditional grocery retail outlets to the homes and workplaces of the majority of Algerian consumers gives the retailers operating in this channel a major advantage. Meanwhile, visiting a large format modern grocery outlet generally requires the use of a car, as public transport remains underdeveloped in Algeria.

Report Overview

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