New Market Study Published: Singapore Retail Report Q2 2014

From: Fast Market Research, Inc.
Published: Fri Feb 14 2014

A low unemployment rate, rising disposable income and a strong tourism industry resulting in a strong rise in household spending are all factors that will see the Singapore retail sector continue to grow over the next few years. We are particularly positive about the future growth prospects for health and education, with communications and personal care & insurance also forecast to grow steadily; however, we expect the highest proportion of the household budget to be spent on housing & utilities throughout our forecast period, with personal care & insurance; recreation & culture; and transport also taking a substantial share, as might be expected from a developed, sophisticated market.

The new Singapore retail report provides an extensive and comprehensive forecast of various retail indicators including household spending and headline total spending across each retail subsector, household income and employment forecasts, demographic forecasts and a detailed breakdown of household and per capita spending across a large number of retail areas including food & drink, clothing & footwear, household goods and a number of other subsectors.

Full Report Details at

The Singaporean retail industry has grown in scale and sophistication over the past decade, with larger department stores, supermarkets and hypermarkets, chain stores and franchised operations, such as those operated by Wing Tai Retail, all proliferating. More recently, the opening of large shopping malls has increased the lifestyle element of shopping in Singapore, with retail concepts carefully chosen to appeal to specific consumer groups.

Today, Singapore is widely regarded as one of the most vibrant and exciting shopping destinations in Asia, and is a key target for international retailers. Its top retail asset is Orchard Road, which has been likened to New York's Fifth Avenue, the Champs Elysees in Paris and Oxford Street in London. Analysts estimate that Orchard Road derives some 40% of sales from tourists.

We see long-term potential in the Singapore consumer market, particularly for branded and luxury goods that appeal to a sophisticated and wealthy population. We forecast the average net household income to be a hefty US$90,347 in 2014, with almost 64% of households falling into the top wage bracket of US$50,000+.

By 2018, nearly 71% of households are expected to be in this top income bracket, which represents the key demographic for increased household spending on luxury and branded items. We expect a corresponding increase in household spending on personal, insurance & other; restaurants & hotels; recreation & culture; and transport.

However, we note downside risks to our forecasts from the rising level of household debt, which now stands at approximately 150% of household income. This places it second highest in the region behind Malaysia. Recent Developments Include:

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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