Recent Study: Health and Beauty Specialist Retailers in Chile

Towards the end of the review period, the leading companies in health and beauty specialist retailers in Chile such as Cruz Verde, SalcoBrand and Opticas GMO continued to extend their presence throughout the country, targeting the substantial proportion of the Chilean population who reside in towns and cities outside the Santiago metropolitan area. As the amount of attention being paid to health and wellness among the Chilean population continues to increase, rising interest in consumer health and beauty and personal care products is boosting demand for health and beauty specialist retailers, which is encouraging chained retailers, particularly in drugstores/parapharmacies, to open new outlets in strip more than shopping centres, often together with convenience stores. For optical goods stores, on the other hand, expansion is focusing mainly on concessions and store-in-store outlets located within department stores and hypermarkets. Outlet expansion in health and be specialist retailers in Chile is currently mainly concentrated in cities such as Concepcion and Temuco, with other major cities such as Talca and most important cities in the North of Chile becoming increasingly important, boosting value sales across the board in all other beauty specialist retailers channels during 2014.

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Competitive Landscape

Competitive Landscape

Farmacias Cruz Verde retained its leading position in health and beauty specialist retailers in 2014 as a result of its amalgamation with the beauty specialist retailers chain Maicao, which has 90 retail outlets operating in Chile, spread mainly across central regions of the country. The Maicao brand caters mainly to low-income socioeconomic groups and it is thus clear that the acquisition of the chain by Farmacias Cruz Verde aims to address consumer group which was previously underrepresented in its business strategy. The company maintains its position holding a 26% value share in 2014. The company has managed to maintain its advantage over its competitors by improving service levels and by focusing on the sale of consumer health products as well as by increasing the number of outlets it operates in Chile.

Industry Prospects

Industry Prospects

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