Tobacco Packaging in Italy - New Market Report

From: Fast Market Research, Inc.
Published: Wed Sep 17 2014


Smoking in Italy has been on a steady, long-term negative trajectory. Not only has the prevalence of smoking among the overall population dropped sharply in recent years, the intensity of the habit among smokers has also fallen. According to the Italian Observatory of Smoking, Alcohol and Drugs (OSSFAD), average daily cigarette consumption in Italy declined from 16 to 13 cigarettes between 2002 and 2012. Not surprisingly, tobacco packaging in Italy saw a further decline in volume sales in 2012, affecting all packaging types, with the exception of flexible paper/plastic. While the carton of 20 cigarettes remains the overwhelmingly dominant pack size sold in Italy, growth has been better in smaller sizes, as consumers cut back on their daily intake of cigarettes. Much of this decline is due to aggressive governmental policy aimed at achieving important reductions in smoking prevalence in Italy, particularly among the younger segments of the population. In addition to the ban on smoking in indoor public places, including offices, bars, restaurants and discos, which was implemented in 2005, recent increases in cigarette taxes and the minimum price for cigarettes has increased the unit price of cigarette packs significantly. In addition, this multi-pronged strategy implemented by the Italian government has included aggressive education and awareness campaigns aimed primarily at younger people.

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Industry Prospects

Overall, tobacco sales are expected to continue to steadily decline in Italy over the next several years, a fact that bodes rather poorly for the performance of tobacco packaging in terms of unit sales over the forecast period. Unit sales volumes of tobacco packaging are expected to continue their downward trajectory in Italy, as the prevalence of smoking continues falling. Expected higher taxes on cigarettes will further depress demand for tobacco products as increasingly cash-strapped Italian consumers cut back on smoking. Moreover, continued aggressive education and awareness campaigns sponsored by the government regarding the negative impacts of smoking on health will reduce the prevalence of new smokers and reduce demand among the younger segments of the population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tobacco Packaging in Italy market research report includes:

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