Topshop and Teenage Cancer Trust unite for summer Bandstands Picnics throughout the UK in June

From: Arcadia Group Ltd
Published: Tue Jun 01 2010

Every day in the UK six young people are told they have cancer. Being a teenager is tough enough without having to deal with a serious illness that takes away your normal life at home, at school and with friends. Young people often feel isolated when facing a cancer diagnosis and rarely meet others going through the same experience. Teenage Cancer Trust believe that teenagers shouldn’t stop being teenagers because they have cancer and build specialist units in NHS hospitals where young people can be treated together, in an environment suited to their needs.

Throughout the month of June, Topshop has joined up with the Teenage Cancer Trust to help raise money through a host of special events and by selling dedicated product instores and online. The product lines consist of a bespoke print head scarf, kaftan and bag designed exclusively for Teenage Cancer Trust, as well as friendship bracelets which reflect the summer trends – a percentage of all sales goes to Teenage Cancer Trust.

The unique outdoor Bandstand Picnics will be hosted around the UK in June featuring many up-and-coming music artists such as electric trio Chew Lips, Welsh indie-popsters Los Campesinos and the hotly tipped Summer Camp, plus pop-rockers I Blame Coco.

All events will take place in the loveliest green spaces in London, Bristol, Liverpool and Birmingham and will be transformed into classic picnic style areas. To complement the picnic theme, Native Faces - a London based Face painting company - will provide festival decoration using Topshop Make Up. Sk8 House roller skates will also be available to hire, while sports day games will take place for amazing prizes. There’s a special sun-shaded area where you’ll be able to relax with sun cream on hand.

Drink and refreshments will be on sale by Lola’s kitchen and Vitamin Water, alongside one-off Topshop/Teenage Cancer Trust rain ponchos. Tickets will be on sale from 21st May in London, Bristol, Liverpool and Birmingham, with all proceeds going to Teenage Cancer Trust.

Further to hosting the event, Topshop will branch out to selected stores across the UK with a series of instore events to raise money. Chosen stores will have a mix of raffles, karaoke film booths and prizes to get your hands on.

In addition to the activities throughout the campaign period neon rose pink picnic blankets will also be given away as a Gift with Purchase with all orders worth £60 or more instore and online. Blankets are only available while stocks last – terms and conditions apply.

About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women's clothing by continuing to provide key fashion pieces such as jeans, dresses (in particular bodycon dresses) shoes, Trousers and Skirts. Having won several awards for design reputation and new services Topshop positions itself as a fashion authority supplying all womens fashion needs from women's jeans and must have maxi dresses to fashionable maternity wear.

Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques as far flung as Tokyo and LA followed and Topshop continues to grow its reputation for supporting exciting new talent.

PR Contact:
Liz Shuttleworth
Press Officer
Press Office
Arcadia Group Ltd
70 Berners Street
020 7927 1484
Company: Arcadia Group Ltd
Contact Name: Liz Shuttleworth
Contact Email:
Contact Phone: 020 7927 1484

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