UK Customer Satisfaction Index 2013 Clothing | Verdict Consumer Report - New Study Released

Verdict Research - UK Customer Satisfaction Index 2013 for clothing is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Scope of this Report

* Measure and rank your performance in customer satisfaction in the sector and assess how this has changed using six years of history (2008-2013)
* Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses
* Identifies the biggest CSI winners and losers in clothing this year, highlighting those that pose the greatest threat to your business

Report Highlights
It is service and ambience for which John Lewis has scored highly, with its "Never Knowingly Undersold" policy continuing to appeal to shoppers wishing to find competitive prices, while exemplary instore customer service and innovative visual merchandising encourage customers to browse for longer.

Full Report Details at
- http://www.fastmr.com/prod/605129_uk_customer_satisfaction_index_2013_clothing_|.aspx?afid=303

For eight consecutive years, Primark has been the clothing leader in terms of price, with its price architecture continuing to appeal to cost-conscious shoppers. However, its CSI score for price has fallen each year since 2011 and its overall score has dropped by 16 points in 2013, ranking it in 14th place.

H&M's score for product quality has improved on 2012 and is now above the market average, which is very positive given its value positioning. It should look to improve this score further in order to gain a bigger competitive advantage on its value rivals New Look, Primark and the grocers.

Reasons to Get this Report

* What is driving satisfaction for different retailers in clothing? Which retailers have improved the most?
* What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies?
* How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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