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Undergarments are worn beneath the outer clothes and help to avoid soiling of outerwear. Menís undergarments are generally of two types, which include upper wear and lower wear. For undershirt, we include vests, sleeved vests and muscle vests. For briefs, we include regular briefs, trunks and boxer shorts. In winters, long underwear is preferred to provide extra warmth.
The menís underwear market is segmented into
- Menís Underwear Market, by Age Group
- Menís Underwear Market, by Region
- Menís Underwear Market, by Distribution Channel
This report covers global menís underwear market performance in terms of revenue contribution. This section additionally includes PMRís analyses of key trends, drivers, restraints and opportunities, which are influencing the global menís underwear market. Impact analysis of the key growth drivers and restraints, based on the weighted average model, is included in this report to better equip and arms clients with crystal clear decision-making insights.
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Growing disposable income, preference for branded underwear that offers better fit and comfort are major factors driving demand for premium underwear, thereby fuelling the growth of the menís underwear market. Major trends in the menís underwear market are increased the adoption rate of functional underwear, consistent investment in branding and marketing and the surge in acquisitions and mergers.
By age group, the global menís underwear market is segmented into ranges such as 15-25, 26-35, 36-45, 46-55 and 56-65. Of these, the 36-45 segment accounted for over 24% share of the overall menís underwear market in 2014, followed by the 26-35 segment.
By distribution channel, the global menís underwear market is segmented into online and offline channels. Offline is further sub-segmented into a mass merchant, speciality store, mono-brand store and others. Among all the aforementioned sub-segments, mass merchant sub-segment is expected to dominate the menís underwear market, accounting for around 53.8% share of the overall market by 2020 at a CAGR of 4.5% during the forecast period, i.e. 2015-2020.
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Key market players covered in this report are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C. Penny Corporation, Inc. and Berkshire Hathaway Inc. Major players in menís underwear market focus on enhancing their global and regional presence through acquisitions and mergers and operational expansion.
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