User Vision Establish Office in Dubai

From: User Vision
Published: Wed Sep 15 2010

User Vision, one of Europeís leading independent user experience consultancies, has today announced the opening of an office in Dubai to service clients in the Middle East and North Africa.

This news follows significant growth of the companyís client base in the Gulf Cooperation Council (GCC) region and strong demand from the market for the usability and accessibility of websites, software, advertising and digital channels.

User Vision has been active in the GCC region for four years working with leaders in the travel, tourism and e-commerce sectors, including Emirates Airline and the Jumeirah Group. They have also performed regional projects for financial services firms and government entities in Qatar and Abu Dhabi. In Europe they have worked with a broad spectrum of public and private sector including the BBC, HSBC, Dell, Nokia and many parts of the UK government.

The GCC team, led by Chris Rourke, User Visionís founder and Managing Director, will target commercial and public sector organisations, offering the full spectrum of user experience services including usability testing, web accessibility, eye tracking, emotion and attention research, true intent studies, user needs assessments and expert usability evaluations.

By testing websites and other digital channels, User Vision makes them easier to use and so increases the revenues and bottom line profits for their clients. The company improves the customer experience across many platforms including websites, interactive TV, software, mobile phones, keyboards, and consumer products.

The rapid growth of e-commerce in the GCC has led to an increasing demand for user experience services. User Vision will bring the latest techniques, state of the art technology and best practice to its Dubai operation to help GCC companies understand their customers and benefit commercially from more user-centred design to websites, mobile applications and software.

Testing in Arabic and English, User Vision has developed tremendous experience within the GCC region and has a deep understanding of the cultural complexities and nuances needed to deliver user-centred design research and analysis.

"We are thrilled to have a presence in Dubai to serve clients in the region", said Chris Rourke, User Visionís MD. "Adoption of the internet is rapidly increasing in the GCC region and our track record here gives us a great opportunity to help organisations create intuitive and persuasive user experiences."

User Vision will officially announce the launch of the new office at The Internet Show 2010 on 21 and 22 September at The Abu Dhabi National Exhibition Centre. They will also be exhibiting at the show and presenting on the business benefits of focusing on the user experience of web site design at 1:30 on the 21st.

Headquartered in the United Kingdom, User Vision aims to be the leading provider of usability services, service design and user-centred design in the GCC by building strong long and trusting relationships with organisations in all sectors who see the internet and digital channels as a valuable tool to reach and communicate with their customers.

For further information on User Visionís services in the region, contact Jameel Is'haq ( at their regional office:

User Vision
Office 508
The Fairmont Dubai
Sheikh Zayed Road
United Arab Emirates

Tel: +9714 311 6607
Fax: +9714 332 8810


For more information contact: Sarah Lee :: 0131 225 3875 ::


User Vision is one of Europeís leading independent user experience consultancies, specialising in usability testing, web accessibility, eye tracking, user needs assessments and expert usability evaluations. The company tests and improves usability across many platforms including websites, interactive TV, software, mobile phones, keyboards, and consumer products. They also provide research to consumer behaviour such as emotional and attention research applicable for advertising.

At the heart of User Visionís work lies the basic concept that a website or product that is easy to use gives a business competitive advantage. The company takes a straightforward, practical approach to user needs analysis, problem solving and usability testing, leading to effective design solutions.

Launched in 2000, User Vision has grown organically and remains free from venture capital. The company has pioneered usability and accessibility for many years working with organisations like the BBC, HSBC, Nokia and many UK Government departments. Having conducted projects throughout the UK, Europe, the Middle East and even in South America User Vision is a powerful, independent force in usability and accessibility.
Company: User Vision
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Contact Phone: 0131 225 7880

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