From: Video Arts
Published: Tue Jan 12 2010

Video Arts will be showcasing its digital video options and its latest e-learning offering on stand 112 at Learning Technologies, 27-28 January 2010 (Olympia 2 Conference Centre, London).

The company has three digital video options - Online rental, Pay-as-you-go and Enterprise licences – which enable trainers and organisations to download and stream over 1,000 digital video clips from its best-selling training films.

"Our digital video options mean that trainers no longer need to struggle to play a DVD chapter or cue a video tape," said Martin Addison, Managing Director of Video Arts. "Instead, they can achieve greater impact by incorporating memorable, relevant digital clips, YouTube-style, into their training and they can make them available when and where they’re required."

On Wednesday 27 January, Martin Addison will be presenting a free seminar outlining how digital video and e-learning can help organisations to reach more learners with training content (12.15 - 12.45pm, Theatre 2). The session will feature real-life case study examples illustrating how Macmillan Cancer Support and Vets Now have reaped business benefits by creating a genuine ‘anywhere, anytime’ approach to learning.

On stand 112, Video Arts will also be showcasing its 57 e-learning courses, which cover subjects such as people management, communication, customer service, interviewing, selling skills and diversity. Each 90-minute course combines memorable video content with interactive tutorials and exercises. Available online or on CD-ROM, the modular courses are fully SCORM-compliant for learning management systems. They include pre and post course assessments, enabling organisations to benchmark their improvement rates.

Following a new partnership with technology company MyKnowledgeMap, Video Arts will also be showing how trainers can create their own e-learning courses and incorporate clips from classic Video Arts training films. MyKnowledgeMap provides an e-learning authoring tool, called Compendle, which allows you to add digital assets such as PDF, Word, Excel and PowerPoint files, as well as audio and video files, into your e-learning courses. Each completed course is published as a single zip file, packaged to SCORM and IMS standards. The courses can be accessed online, uploaded to learning management systems, such as Moodle, or burned onto a CD-ROM.

Video Arts is renowned for using humour to deliver engaging and memorable learning. For further information, please call Video Arts on 0845 601 2531 or e-mail

Background notes: Video Arts was co-founded in 1972 by John Cleese and Sir Antony Jay, who wrote the Yes, Minister TV series. Now part of the Tinopolis group, it is the UK market leader in training films and digital learning content.

The Video Arts ‘Online rental’ option allows organisations to rent entire films digitally for a week, for £199.

The ‘Pay-as-you-go’ option entitles any organisation, even external training consultants, to access all of Video Arts digital content and to pay only for the clips they use. Clips are priced at £10 each for 24-hour usage.

The ‘Enterprise licence’ option gives an organisation anytime access to the company’s full digital library or to combinations of films or even to a single video title. Pricing is based on the number of users and is scaled to make it attractive even for small and medium-sized companies.

For further information about Video Arts, please call Amanda Dawson (PR contact) on 020-8953 8863 or e-mail her at
Company: Video Arts
Contact Name: Amanda Dawson
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