Published: Thu Oct 11 2018

Google Shopping is at the heart of the e-commerce landscape. The platform is essential for distributors, brands and manufacturers when developing their activity. Among other things, it allows them to: promote their inventory on the Internet or locally, increase the traffic to their website or store(s), target their prospects better, etc.

Lengow and JVWEB have written this whitepaper with the aim of providing such actors with everything they need to succeed on Google Shopping. Why sell on Google Shopping? Are you eligible to distribute your products there? Which shopping feeds for which uses? Mandatory, optional attributes: is your catalogue ready for publication? What does a Shopping ad look like? Bids, budget, audiences: how to properly configure your Shopping campaigns? How to successfully launch it on Google Shopping? So many questions to which these two Google Shopping experts have the answer.

"As a Google partner for several years, Lengow has witnessed the growing impact of the US giant's services on both retailers and brands. The various initiatives launched make Google Shopping essential for e-merchants more than ever before, so it seemed only natural to update this guide which is used as a reference in our industry.", Frédéric CLEMENT, Lengow CMO.

With a global market share of over 90%, Google, now more than ever, reigns supreme in the organisation of data on the Web. Every year the US search engine indexes 130,000 billion pages and handles every day 5.5 billion queries worldwide.

About Lengow
Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes, and grow internationally. The Lengow platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting platforms. Lengow has been working with Google Shopping since 2010. In 2017, Lengow was officially listed as a partner for Google Shopping in France, the United Kingdom, and Germany.

JVWEB – the leading agency specialising in improving performance in referencing and acquisition strategy - supports over 400 clients of all sizes in all sectors, in France and throughout the world. JVWEB, a certified Google Premier Partner, has been a long-standing partner of Google for over 14 years. That gives them recognised expertise in this marketing channel and they follow these developments as closely as possible.
Company: LENGOW
Contact Name: Lengow_UK
Contact Email: nathalie.blond@lengow.com

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