Yellow Cat Recruitment Increases Turnover by 108%

From: Yellow Cat Recruitment
Published: Sat Mar 06 2010

Established in 2006, Yellow Cat Recruitment recognised that due to the dramatically changing industry landscape it was essential to adapt its business strategy in order to remain at the forefront of the recruitment industry.

Throughout 2009 Yellow Cat Recruitment implemented a new marketing strategy which highlighted the need to increase their online presence. A partnership with top search engine marketing agency 4Ps Marketing was formed. 4Ps Marketing offer sustainable Search Engine Optimisation, Pay Per Click Management and Search Engine Marketing consultancy services. Yellow Cat Recruitment has decided to focus on search engine marketing initially to increase brand awareness.

The next phase was to incorporate social media. Yellow Cat Recruitment now post all of their new vacancies on Facebook and Twitter and also write regular blog posts about the recruitment industry.

With robust recruitment procedures, employers can be assured that they will receive only the highest quality candidates, as Yellow Cat Recruitment search for the very best talent around. Each candidate undertakes the Yellow Cat vetting process which includes a preliminary telephone interview, a face-to-face meeting, appropriate software testing and an innovative NLP Meta-programming method of questioning.

As Yellow Cat Recruitment aims to establish lasting relationships with its clients, the agency gains an understanding of each individual working environment and company ethos. This means that the agency is able to assist with any recruitment needs that companies may have, however last-minute. Whether it is finding temporary staff for London admin jobs, to permanent human resources jobs in London, Yellow Cat can make the recruitment process run as smoothly as possible.

Although the market certainly dipped in 2009, Yellow Cat’s client led approach coupled with the online strategy, has ensured that they weathered the credit crunch storm and are continuing to enjoy much success. In stark contrast to the Recruitment and Employment Confederation industry statistics, Yellow Cat’s turnover increased by 108% from 2007/08 to 2008/09.

Furthermore to cope with an increase in demand, Yellow Cat has recently hired Rose Bernez to work as a consultant in the Temporary Division. Rose Bernez comments:

"I am extremely proud to have joined the Yellow Cat Recruitment team and look forward to a bright future together".

As the market continues to pick up the team is expected to grow even further in the coming months.

With business booming and the team getting bigger, 2010 looks to be a record-breaking year for Yellow Cat Recruitment.

About Yellow Cat Recruitment:

Yellow Cat Recruitment is a leading London recruitment agency. Having built a reputation as a professional, reliable and yet friendly agency Yellow Cat Recruitment will always carry out thorough research into prospective industries, companies and candidates to ensure longevity in the prospective relationships.

Yellow Cat Recruitment has been fully audited by the Recruitment and Employment Confederation, the representative body of the private recruitment industry.

Employers who are to recruit for jobs in central London or candidates who are looking for job opportunities in London should contact Yellow Cat Recruitment today!
Company: Yellow Cat Recruitment
Contact Name: Adam Richardson
Contact Email:
Contact Phone: 020 7580 7333

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