Beauty and Personal Care Packaging in Turkey: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Aug 27 2014

There is a growing trend towards branded beauty and personal care products in Turkey. Many of the leading ingredient suppliers to the beauty and personal care industry are active in Turkey, such as Firmenich, Givaudan, IFF, Symrise, Croda and BASF. Women's magazines such as All and Elle have played an important role as women discovered the range of products available. The desire for a stylish and trendy personal image and spending more on personal care had a positive effect on consumption of total beauty and personal care packaging over the review period. After the economic crises, many consumers did not go without beauty and personal care products, as they considered them to be "affordable luxuries". However, consumer demand for mass cosmetics increased instead due to people looking for the best value for money, especially in hair care or bath and shower, with their offer of a wide variety of products at lower prices, which has increased use of HDPE bottles in these categories.

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Industry Prospects

A major emphasis on personal image and grooming is likely to support satisfactory retail unit volume sales growth in beauty and personal care, supporting increased demand for packaging over the forecast period. Turkey is forecast to see strong volume gains, driven by a growing appetite among young urban men for male-specific grooming products. In addition, due to the increasing number of working women in Turkey, pack types that are perceived as particularly convenient are expected to experience growth over the forecast period as working women have less time for shopping and are becoming busier at work. For example, pack types that offer practical closures are expected to grow over 2011-2016. Manufacturers are expected to focus more on the practical features of packaging in order to meet increasing demand for convenience in all categories. Pump closures are expected to take share from plastic dispensing closures for HDPE bottles in skin and baby care due to convenience and dosage control features. Airless closures are expected to perform well in the forecast period due to image quality improvements.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Turkey market research report includes:

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