"Grocery Retailers in Australia" Published

From: Fast Market Research, Inc.
Published: Tue Jul 22 2014

Grocery retailers continued to see strong growth in 2013, with 3% in current value terms to generate revenues of A$115.7 billion. This is broadly in line with review period performance, which saw a CAGR of 4% in current value terms. As consumer confidence rose in 2013, retailers were able to achieve value growth through strong loyalty programmes, innovative promotional strategies and a heavy focus on consumer profiling through data analytics.

Competitive Landscape

The local retailing giant Woolworths Ltd held a 34% value share in 2013, maintaining its leadership position. The retailer is increasingly focusing on diversifying its operations, which now extend to supermarket retailing, chained forecourt retailing and liquor stores. It has also rolled out an aggressive private label strategy, aiming for private label to reach 25% of its supermarket sales by 2015. It continues to place high pressure on manufacturers of national brands to bring down prices to compete with its rival, Coles, aggressively on price. In 2013, the market leader continued to experiment with new concepts in order to gain a competitive advantage and unique offering against its major rival. In 2012, the retailer began installing sushi bars across selected supermarkets, much of whose offerings are made on-premises in dedicated kitchens. In 2013, this was followed by a revamp of the supermarket's beauty and personal care offering, with metro locations offering mini makeovers and premium beauty and personal care brands. In 2013, the retailer also further experimented with store formats, introducing smaller format stores in inner city locations with a refined product offering including barista coffee and extensive ready-made meals.

Full Report Details at
- http://www.fastmr.com/prod/836670_grocery_retailers_in_australia.aspx?afid=303

Industry Prospects

Competition within grocery retailing will remain fierce over the forecast period, as retailers turn to customer analytics to develop innovative, targeted promotional strategies to offer an increasingly unique value proposition for consumers. Such analytics are captured through reward programmes, where a consumer swipes a loyalty card at the point of sale and items are recorded to the consumer's database in order to create a comprehensive purchase history.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Leisure and Personal Goods Specialist Retailers in Peru
- Grocery Retailers in Turkey
- Retailing in Germany
- Retailing in Poland
- Grocery Retailers in Brazil
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »