"Peru Retail Report Q1 2014" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jan 09 2014


As a result of the Peruvian government's vigorous promotion of domestic and international investment, the Andean country has experienced a thriving economy with some of the highest GDP growths in the region in the last decade. Peru is the fourth largest Latin American country in terms of population; its rising incomes and a rapidly expanding middle class give it tremendous economic potential that is perceived by domestic and international investors as the best country to invest in South America.

Generally positive trends in underlying economic growth, an expanding population and a steady increase in real wages are key factors behind the forecast growth in Peru's household spending on the retail sector. A growing number of working women, easier access to consumer credit, and exposure to foreign product information through the media are also likely to help the value of the retail segment increase by 55% in US$ terms between 2013 and 2018, from US$89bn to US$137bn. Peruvian per capita consumer spending is forecast to increase by 45% to 2018, compared with a regional growth average of 27%. This growth in private consumption has reflected the growing degree to which Peru's lower and middle classes are able to participate in the consumer economy, with changes in consumption patterns no longer limited to the well off.

Full Report Details at
- http://www.fastmr.com/prod/759120_peru_retail_report_q1_2014.aspx?afid=303

Peruvian authorities have been working towards sustained economic growth since the era of the Washington Consensus and the results have become apparent in the past few years. Increasing GDP per capita and an ever-expanding middle class suggest that the economic gap and purchasing power disparities among the national population are shrinking. The Peruvian population is projected to grow at an annual average rate of 1.2% over the next five years, while gross income per household is expected to grow at a notable average of 6.1% in the same period. The population is highly urbanized; rising cities such as Arequipa, Trujillo and Piura are acting as catalysts for a dynamic and competitive retail sector that presents great potential benefit to investors looking for new ventures.

The majority of Peru's population is young, active and entrepreneurial. Many young people are following trends from the developed world, breaking cultural traditions and leaving home at an early age to study and work. This early mobility has led to the creation of new households that consume more than older generation households. The young people sector of the population represents the driving force behind the strong domestic demand and the national GDP, which reached US$200bn in 2012 and is forecast to rise to US$319bn by 2018.

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