Peru Information Technology Report Q3 2013: New research report available at Fast Market Research

Peru offers good potential for growth across all segments of the IT market as its market remains quite small. Data on PC ownership across the country emphasises the disparities between Lima and rural areas. Even smaller cities have a notably lower rate. This presents hardware as the largest segment with strong double-digit growth potential as the Peruvian government seeks development through its ICT policies. It is one of the smaller markets in the region, but offers strong growth. BMI sees greater potential for newer technologies, as businesses and users leapfrog to next generation technologies. This has boosted our cloud computing forecast for the country, making it a dynamic market open to investors.

Headline Expenditure Projections

Computer Hardware Sales: PEN2.5bn in 2013 to PEN3.8bn in 2017. The strong growth will be supported by increasing awareness and education on IT products. Newer computing types, such as tablets, offer growth momentum.

Software Sales: PEN600mn in 2013 to PEN1.1bn in 2017. Strong demand from companies in areas such as enterprise resource planning (ERP) will propel the market to almost double over our five-year forecasts.

Full Report Details at
- http://www.fastmr.com/prod/596866_peru_information_technology_report_q3_2013.aspx?afid=303

IT Services Sales: PEN1.9bn in 2013 to PEN3.7bn in 2017. Forecast reflects the effect of macroeconomic factors as the growing level of investment in hardware and software solutions translates into demand for more sophisticated IT services.

Risk/Reward Ratings: Peru's score was 54.1 out of 100. Peru is in seventh place in our latest Americas RRR table.

Key Trends & Developments

Government development plans continue to drive growthforward . Strategies such as increasing the value of the IT export market will encourage faster growth and make the market more attractive. Reducing the digital divide is part of a wider drive to encourage use of ICT across government services such as healthcare. Regulations and standards around electronic money will encourage more usage of online services and generate new markets and companies to take advantage of these trends.

Data from the Peruvian statistics agency show PC household penetration passed 50% in 2012 in the capital. However, this was far ahead of other urban areas where household penetration was just under a third. Rural areas had just 4.3 PCs per 100 households. The development of rural telecoms infrastructure will go some way to reducing the difference between urban and remote areas, but BMI believes there will generally be less demand. As Peru's capital and largest city, Lima's higher household penetration rate is to be expected.

Contact centres offer considerable growth potential for Peru as affordable wages crossed with accent neutrality help bring business to the country. This will add to demand and development of IT services across the country.

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