UC Browser initiates ‘Celebrities and Their Superstitions’ as Cricket Fever Grips the Nation

Published: Tue Mar 22 2016

"I wear the Kalawa every time I play for India, that’s my superstition", says Yuvraj Singh, UC Browser’s Brand Ambassador and Product Specialist. Launching UC Cricket’s #AllInForWin campaign through this video, Yuvraj encouraged his fans to share their superstitions for an India match.

UC Browser, India’s No 1 mobile browser (according to StatCounter) and part of Alibaba Mobile Business Group, has launched the campaign #AllInForWin around superstitions that we practice during India matches supporting India to win. As a part of this campaign, Yuvraj Singh, Preity Zinta, Mika Singh and Zaheer Khan will release one video each ahead of every India match in the group stage to reveal their superstitions for the game.

Robert Bu, GM, UCWeb India said, "Cricket is not just a sport, but a religion in India. And in the world’s biggest, craziest cricket nation, no one wants to leave any stone unturned to hold the game in their favour, even opting for superstitious practices. We want to encourage all the fans to unite and support Team India for a win. Also, if you are a cricket fan, you will definitely enjoy knowing superstition of your favorite player."
Yuvraj Singh, who is also UC Browser’s Brand Ambassador, recently shot a commercial highlighting UC Cricket’s most popular feature - The ‘Instant Live Updates’. The commercial urges fans to support team India through UC Browser and, in turn, win mega prizes (link below).


UC Browser users get a chance to win prizes worth 1.2 Cr through the #AllInForWin campaign. Lucky winners will also win a cash prize of Rs. 5 Lakhs on match days. Select winners stand a chance to win Huawei Honor 4X, Amazon Gift Cards and Samsung Galaxy A8 smartphone amongst other gift items. There are also prizes worth Rs. 5 million that can be won on UC Cricket guessing game.

Share your superstitious rituals you follow to support Team India for win, on Facebook and Twitter using #AllInForWin
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