Adult Mouth Care in the United Arab Emirates - New Study Released

In Indonesia, the most common use for adult mouth care products is to treat mouth ulcers, which are commonly caused by a viral infection or friction from broken teeth. Although analgesics such as paracetamol or ibuprofen can help to reduce pain, many consumers use adult mouth care products to cure ulceration. Most brands of adult mouth care are expensive, hence the niche consumer base. The consumers of adult mouth care are generally urban consumers from middle- to upper-income demographics.

Competitive Landscape

Standard adult mouth care remained preferred by the majority of consumers as standard products are perceived to be more effective in relieving mouth ulcers and sore throat problems due to their active chemical ingredients. Among brands within adult mouth care, Betadine from Mahakam Beta Farma remained the leading brand in 2013, holding a current value share of 45%. The brand was also able to maintain its indisputable lead thanks to its long-standing presence and high brand awareness.

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Industry Prospects

Within the forecast period, companies are likely to remain reluctant to advertise their adult mouth care products frequently in the mass media. Having a limited consumer base, above-the-line advertisement is considered costly and not effective. Nonetheless, companies within adult mouth care products may intensify their promotional efforts during particular seasons, such as during the fasting month of Ramadan, as this is the time when many Indonesians experience dehydration due to the lack of water consumption during the fasting period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Adult Mouth Care in Indonesia?
* What are the major brands in Indonesia?
* What is the market size of Adult Mouth Care in Indonesia?

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