Air Care in Saudi Arabia - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Jun 27 2014

Saudi cities became increasingly crowded and polluted during the review period thanks to a high level of immigration and rising industrialisation. Many households also suffered overcrowding, with estimates of a housing shortfall of around two million at the end of the review period. With worsening air quality and cramped living spaces, consumers increasingly invested in air care.

Competitive Landscape

Saudi Johnson dominated air care in 2013 with a value share of 53%. This is largely due to the strength of the company's Glade brand, which offers the most extensive range in air care and also benefits from a high quality reputation. This company also saw the strongest gain in value share in 2013 with an increase of 1.4 percentage points. This was largely due to a strong performance from Glade, although the company's odour-neutralising brand Oust also slightly gained share during the year.

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Industry Prospects

Air care is expected to benefit from ongoing high dust and pollution levels in Saudi Arabia over the forecast period, alongside crowded cities. The government is seeking to tackle these issues by investing in housing development and air improvement initiatives. However, any improvements are expected to occur slowly and will have little impact on many consumers' lives over the next five years. Consumers will thus remain willing to spend money on improving the air in their homes, particularly as disposable incomes are projected to rise further.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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