Air Care in Slovakia - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Aug 11 2014

Air care remained a developing category in 2013 as it has yet to reach saturation point. Standard air fresheners, together with electric ones, were the most popular and were used primarily in bathrooms. However, more consumers are coming to use them in living rooms and bedrooms as they want their homes to smell fragrant. Therefore, the value sales of air care increased by 3% in 2013.

Competitive Landscape

The competitive landscape of air care was characterised by small differences between three strong international manufacturers who fought for leadership in 2013. The most successful company was SC Johnson with a 24% value share as the company attracts consumers with prize competitions and offers small gifts when buying their products. The second ranked company was Reckitt Benckiser holding a 23% value share thanks to the popularity of its Air Wick brand, which was promoted on television during the review period and many consumers know it very well. Moreover, its large product portfolio, including all categories of air care, led to the company's success. Therefore, Reckitt Benckiser recorded the highest growth of one percentage point in its share in 2013, over the previous year. Third ranked company Procter & Gamble held a 22% value share thanks to its offering of low-priced products that were popular among lower income households.

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Industry Prospects

Growth in sales of air care will suffer from a fairly gloomy economic climate in the country as consumers are expected to save more money on non-essential products, such as air care. However, new added-value products that will be introduced by manufacturers over the forecast period, which will lower the unit prices of air care leading to a CAGR of 1% in value sales at constant 2013 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Slovakia?

About Fast Market Research

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You may also be interested in these related reports:

- Air Care in France
- Air Care in Estonia
- Air Care in South Africa
- Air Care in China
- Air Care in Hungary

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