Autumn/Winter 2010 at EAST

With new collections introduced every two weeks there is always something fresh to inspire.

This Autumn/Winter, inspirations travel from a classic English country garden,
onto the chic cafe society of Paris and through the smart sidewalks of Park Lane.

EAST revisits traditional techniques with folk inspired embroidery and vintage finishes alongside bold abstract prints and modern shapes making this a culture rich collection.

Day and Eveningwear equally embrace the Autumn/Winter luxe look. The softest suede’s, cosiest knits and warm woven layering offers a wonderful base for the day. Whereas deep devores and rich velvets are sprinkled with signature beading and embellishment for the evening.

Print and colour play a huge part in the make-up of this aspirational collection adding vibrancy and personality
from earthy naturals and texture through to regal rich brights with a baroque touch.

Add further individuality with EAST’s charming range of accessories – rich leather handbags, paisley and graphic print scarves and
20’s influenced statement jewellery.

Find all of these and more in one of EAST’s 83 stores and concessions and on the
revamped website (www.east.co.uk) launching in November!
Must have products include.. a vintage feel embellished midi skirt, cable knit cardigan, paisley print devore tunic, Liberty style forties floral tea dress, monochrome check wrap jacket, tailored wide trouser, Mondrian graphic knitted dress, electric blue animal print silk evening coat, dog tooth check bag and Deco spiral necklace.

About EAST
EAST is an established women’s clothing brand that is designed to be individual. The collections are inspired by our travels and are created for women who love unique designs in natural fabrics with an ethnic twist. Many of our pieces are influenced by the time honoured traditions of the Far East incorporating, hand crafted embroidery, wonderful evocative prints and vibrant colours to create our distinctive look. The collections include soft knitwear for easy layering, beautiful silks, soft cottons and lightweight linens. Finally, as all our clothes are designed in-house, they are genuinely unique.

Jewellery and accessories also feature prominently in the EAST collections. There are eclectic pieces sourced from all over the world using predominantly natural materials such as wood and shell, and even seed pods http://www.east.co.uk/c/Jewellery.htm.

East supports the Disha charity and hopes to continue to help DISHA touch the lives of more children with special needs who just want the opportunity to live a normal life.

http://www.east.co.uk/c/Disha+charity.htm

http://www.east.co.uk