Current value growth in 2013 was almost two percentage points higher than in the previous year. Nonetheless, sales of child-specific products continue to be low, accounting for only 3% of overall beauty and personal care products. The ongoing improvement in economic conditions which boosted spending among lower-income demographics enabled this consumer group to access more expensive products during the course of the review period. These two conditions created a balance which resulted in slow, though still positive, volume growth rates.
The five competitors in baby and child-specific products in Uruguay are Johnson & Johnson, Kimberly-Clark, Tenirex, Industria Papelera Uruguay Sociedad Anonima and Cosmeticos Avon.
Economic conditions are expected to weaken over the forecast period as GDP growth is set to decline and inflation will continue to be of concern. This will definitely reduce demand for higher priced products. However, if new assisted birth programmes start showing positive results, this could have a positive impact on demand for baby and child-specific products.
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The Baby Care in Uruguay market research report includes:
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Baby and Child-Specific Products in Uruguay - New Market Study Published
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