Bath and Shower in Uzbekistan - New Market Study Published

Bath and shower products were not traditional for Uzbek consumers in 2013. However, they continued gaining popularity due to efforts from both manufacturers and consumers. Improving living standards of consumers continued to generate stronger demand for wider range of sanitary and hygiene products, requiring consumers to pay more attention to their personal care. In addition, manufacturers contributed through supplying the best of their products to wider areas in Uzbekistan, responding to growing consumer demand and stimulating other potential consumers to buy the products regularly.

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Competitive Landscape

Beiersdorf AG continued leading retail sales of bath and shower in 2013 with 19% value share. Its Nivea brand continued enjoying wide popularity thanks to strong loyalty of consumers during the review period thanks to strong marketing campaign and world-class quality. Kalina Concern OAO was second with 14% value share based on sales of its Chistaya Liniya and Barkhatnye Ruchki brands. Chistaya Liniya with 13% value share was popular among consumers of Russian ethnicity who appreciate affordable prices. Colgate-Palmolive Co was third with 12% value share. Its sales were attributable to combination of sales of Palmolive bath/shower gels and bar soaps (8%), Protex bar soaps (2%) and Haci Shakir bath/shower gels and bar soaps (1%).

Industry Prospects

Sales of bath and shower will be positive in the forecast period thanks to continuing popularisation of products among consumers. Women consumers are expected to be key consumers, generating the main demand for products. They especially appreciate fragrance-based features of bath and shower products. Marketing of additional features such as Dove skin care will stimulate further sales. Stable supply as provided by manufacturers will support the growth in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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