Cat Food in the United Kingdom - New Market Study Published

Based on provisional 2014 estimates, both volume and value sales of cat food in the UK are expected to grow in 2014, by 3% and by a negligible amount respectively, mainly thanks to the increasing number of cats and price rises. In 2013 retail sales of cat food increased by 3%, in line with the average unit price increase of 3%, whilst volume sales remained flat.

Competitive Landscape

Based on provisional 2014 estimates, the competition will intensify between Nestle Purina and Mars UK, as these two top players will keep competing in the same categories and price ranges. With both companies equally established as household names, levels of innovation, segmentation and marketing investment are likely to determine which gets the top spot.

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Industry Prospects

Cat food is expected to increase by a negligible value CAGR at constant 2014 prices over the forecast period to 2019. The strongest value growth is expected to come from cat treats. This category was extremely strong in the last three years of the review period, and although growth is expected to gradually slow down in the future, a value CAGR of 7% is still expected at constant 2014 prices between 2014 and 2019. The category will also record the strongest actual growth. Cat owners will be willing to spend money on treats for cats as a way to show their love for their pet. This will also benefit premium cat food, both dry and wet, as both are expected to record CAGRs of above 3% and actual increases of GBP23 million and GBP32 million respectively. Cat owners are now better informed about cat nutrition, and many will lean towards higher-quality products which can improve cats' diet. This will impact cats' health and happiness in the process, which in turn will keep cat owners happy, not to mention the potential savings they may make on healthcare products thanks to the improved nutrition of their cats.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in United Kingdom market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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