Cigarettes in Saudi Arabia - New Report Available

Due to the continued efforts of the Saudi government over the review period in promoting health awareness as part of a national anti-smoking campaign, there have been several bans and fines implemented to discourage smoking. These include a ban on smoking in public places, with a draft law to enforce the ban submitted to the Council of Ministers for final approval in November 2013. The ban restricts smoking indoors in public places such as government offices, schools, hospitals, airports and shopping malls, as well as a ban on selling tobacco products to consumers under the age of 18 and prohibiting the serving of water pipe tobacco or shisha in cafés and restaurants. With regard to the forecast period, it is expected that the ban on smoking in public places will be finalised and an official law enacted by 2015.

Full Report Details at
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Competitive Landscape

In 2013, Philip Morris, according to its fourth-quarter annual report, lost nearly one percentage point but maintained its leading position with a 55% volume share thanks to brands such as Marlboro and L&M continuing to enjoy strong consumer loyalty. The company introduced a number of innovative products over the review period, including Marlboro Touch and Merit Splash, aimed at female and young adult smokers. British American Tobacco continued to rank second with a volume share of 24%, largely due to the popularity of its flagship brands Dunhill and Rothmans. Imperial Tobacco, meanwhile, saw its share grow by one percentage point thanks to the introduction of economy brands West and Gauloises.

Industry Prospects

With volume and value CAGRs of 5% at constant 2013 prices, cigarettes is expected to continue performing well over the forecast period, however slightly lower than review period, which witnessed volume and value CAGRs of 6% and 7%, respectively. While an increase in average unit price, resulting from a decline in regional shipment volumes, has caused some consumers to shift to more affordable brands, healthy value sales growth is expected over the forecast period. It is also expected that volume growth will be driven by increased activity from tobacco companies (product innovation, more attractive packaging) to attract more customers. There will also be an increased focus on lower tar cigarettes to make cigarette smoking less harmful. Tobacco companies will use these measures to counter the threats from growing health awareness, stricter legislation (especially the ban on smoking in public places and the new graphic health warnings on packs) and the increasing competition from other tobacco products such as shisha.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

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