Cigars in Dominican Republic - New Market Research Report

From: Fast Market Research, Inc.
Published: Tue Sep 09 2014

The tradition of cigar/cigarillos smoking in the Dominican Republic is a longstanding one. Since colonial times, tobacco is at the core of the Dominican economy. One reflection of that is that one of the only five tobacco factories in the whole Spanish Empire in the XVIIIth century, was in Santo Domingo. As a consequence, its consumption has always been welcomed and appreciated. In many ways and in traditional circles, tobacco connoisseurship has always been equated with pride for what is Dominican. As a consequence of that background, higher-income Dominican men embrace the smoking of premium cigars and that is reflected in the spread of specialty shops and cigar clubs. Another pocket of consumption comes from lower-income (and also male) Dominicans. This group prefers machine-manufactured standard and small cigars at lower price points, and cigarillos. They buy mostly from independent small grocers. A third pocket of consumption comes from tourists. Helped by the growing reputation of having some of the finest handmade cigars in the world, most tourists buy cigars for consumption during their visit and for taking away, and as such they are the main consumers of handmade, premium cigars sold in the country.

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Competitive Landscape

The main players in the cigars excluding cigarillos category are first and foremost La Aurora, the category leader, with a 32% volume share. The second largest player, with a 16% volume share, is Tabadom Holding. Finally, the third player, Tabacalera A Fuente y Cia, commands a 13% volume share.

Industry Prospects

Cigars is expected to see a value CAGR at constant 2013 prices of 3% over the forecast period. The 3% CAGR for cigars excluding cigarillos will be driven by the increase in tourists given the government's plans to more than double the number of tourists by 2020 to 10 million per year, and an increase in the expenditure per tourist given the increasing reputation of Dominican cigars as the finest in the world. The 7% CAGR for cigarillos will be driven by an increasing transition of cigarette smokers to cigarillos as comparative pricing has stopped being and will never be detrimental for cigarillos, and as the category gets more activated by more brands offerings, distribution and activities.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

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