Cigars in Estonia: New research report available at Fast Market Research

The importance of cigars is relatively marginal in Estonian tobacco, primarily appealing to a limited consumer base with higher incomes. In addition, such consumers commonly do not smoke the products on a daily basis but rather on special occasions. Still, improvement in living standards means a growing number of daily smokers and also new to trying the product. Prevalence of cigarillos is wider due to its lower price range. These products are often smoked on a daily basis and by cigarette smokers who seek a replacement for cigarettes. Cigarettes tend to be mostly consumed in special cigar rooms or consumers' homes as smoking in public areas is restricted.

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Competitive Landscape

Cigars in Estonia is operated by three main players, with Henri Wintermans Cigars leading and accounting for retail volume share of 31% in 2013. The company is specialised in offering cigarillos. Among cigars excluding cigarillos, the dominating player is Cuban cigars manufacturer Corporacion Habanos SA, with accounting for retail volume share of 70% in 2013.

Industry Prospects

Cigars faces continual stability over the forecast period in Estonia both in volume and value terms. For example, the tobacco excise rate for cigars and cigarillos remains the same in 2014 as in 2013. Cigars would remain as niche despite the fact that newcomers to the product appear from cigarettes and would prevent higher growth in value terms by preferring products with a lower price range or discounted cigars. However, as attitude against smoking continues in society, Estonians would rather seek pleasure from food or (alcoholic) drinks than cigars.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in Estonia?
* What are the major brands in Estonia?

About Fast Market Research

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