Cigars in South Africa - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Nov 21 2014

Smoking cigars in South Africa continues to be a social trend which is practiced only occasionally. Moreover, cigar consumption among South African consumers continues to be perceived as a luxury and a sign of status and wealth, with consumption predominantly confined to high LSM groups and wealthy consumers. When compared with Western countries, South Africans continue to have a weak cigar smoking culture and per capita consumption. Driven by the need for convenient and high-quality products which complement their busy, work-driven lifestyles, young aspiring middle-income black consumers are increasingly being drawn to smoking cigars, which are offered at various stylish cigar lounges, bars, lavish hotels and tobacco specialist stores.

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Competitive Landscape

Clippa Sales Pty Ltd remained the leading distributor of cigars in South Africa in 2013 with a volume share of 61%. Ranked second was The Cigar Co Pty Ltd with a share of 22%, followed by OTP Distributors (Pty) Ltd with a share of 6%. Swisher BlackStone and Ritmeester were the biggest brands, holding respective volume shares of 35% and 23%. Both are supplied by Clippa Sales and are cigarillo brands, with cigarillos accounting for the bulk (78%) of total cigar volumes in South Africa.

Industry Prospects

While the category will continue to decline, those that do choose to smoke cigars and cigarillos will continue to move towards small cigars and cigarillos due to their lower unit prices and the shorter time they take to smoke. There may also be a move back to traditional cigar smoking practices as legislative restrictions become more stringent. Cigar smoking will become more of an occasion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in South Africa?
* What are the major brands in South Africa?

About Fast Market Research

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