Depilatories in Belarus - New Report Available

Sales of depilatories in Belarus are hampered by the fact that these products many Belarusian women do not consider these products to be essential. Only a small proportion of Belarusian women use depilatories on a regular basis; these are young to middle-aged, educated urban women. A large proportion of women in Belarus have never used depilatories, mainly the elderly generation and rural females. Consequently, penetration of depilatories is still low in the country, particularly in rural areas, among the older generation and among women in lower-income groups. Sales of depilatories in Belarus also have a seasonal character, rising as summer approaches, because many consumers consider depilatories as unnecessary products during the winter.

Competitive Landscape

In 2013, the leading company in depilatories was The Gillette Co, with a 32% value share. This derives from the company’s leadership in women’s razors and blades, where it held a 61% value share in 2013, and its second place in women’s pre-shave, with a 35% value share. Gillette also posted an increase in value share by two percentage points in 2013. The company derives its success from its well-known brand Gillette, which also enjoys higher profiles and wider availability than the brands of its competitors, as well as considerable brand loyalty amongst consumers who use depilatories regularly.

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Industry Prospects

Over the forecast period value growth at a CAGR of 2% (at constant 2013 prices) is expected to be much lower than the 8% constant value CAGR seen in the review period. The situation in the Belarusian economy is expected to become more stable, with a lower level of national currency devaluation, which caused strong price rises in the review period and consequently higher value growth rates.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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