Dog Food in France - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Sep 23 2014

2014 should witness the acceleration of the emulation/synergy between brands available in modern grocery retailers and those present in pet specialist channels in dog food. As in 2012/2013, inspired by the breakthrough of products with more precise lifestyle and breed segmentation and healthier ingredients in specialist channels, Purina ONE and Affinity should launch similar novelties for puppies, seniors or for smaller dogs in mass distribution. Meanwhile, the most surprising event should be the focus by Royal Canin, Purina Pro Plan and Hill's on premium wet dog food in specialist stores, whilst such products were the preserve of premium brands available in supermarkets and hypermarkets a few years ago.

Competitive Landscape

At first sight, the competitive landscape in dog food in France in 2014 is likely to remain similar to 2013, and there should not be any significant changes from previous years in terms of value share. Even so, the positioning of Purina Pro Plan, Royal Canin and other premium products in pet specialist retailers should gradually change. Whilst maintaining their health and wellness and nutritional specificity, they should increasingly adopt for some of their novelties similar arguments related to taste, pleasure and emotion to premium or even mid-priced brands in grocery retailers. This was exemplified by the launch of Delice Duo Pro Plan by Nestle Purina PetCare in 2013.

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Industry Prospects

In spite of the waning dog population and greater maturity than cat food, dog food is likely to bring a few surprises and dynamic trends in the short term. First, manufacturers should focus on the promising segment of small breeds, both in grocery retailers and pet specialist stores. Then, although dry dog food will continue to drive sales in most channels, sales of premium wet food are likely to take off in pet specialist retailers, which are dedicating much more space to such products. Pet specialist channels historically favoured dry food due to the recommendations of mainstream manufacturers such as Royal Canin, and as a reaction to the previous focus by grocery retailers on wet food. Since manufacturers have begun to slightly change their tune, chained superstores and garden centres are expected to concentrate on making up for their delay in wet food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

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