Fragrances in Ireland - New Market Study Published

After several years of decline and flat sales, fragrances experienced 1% growth in 2013 with value sales worth €84 million. Despite many consumers worrying about austerity and economic uncertainty, they are still trying to lead a normal life as much as possible. Like colour cosmetics, many consumers would loath to go without their little luxuries, including fragrances. Fragrances remain popular as gifts for consumers, particularly at Christmas, with Irish consumers, despite the recession, some of the largest spenders in Europe over the festive period.

Competitive Landscape

Calvin Klein Cosmetics Co continued to be the overall leader within the category at the end of the review period, with a value share of 16%. The company has several strong brands, and Eternity remains the number one selling brand in Ireland. The company has strong recognition among consumers and continues to show the strongest shares in all premium fragrance categories, particularly premium unisex fragrances where the company accounts for 80% of all sales. However, shares are seeing a very slow decline in premium women’s and men’s fragrances due to the ever-increasing competition in these categories. The brand is one that is being sold frequently on discounting websites, and while volumes remain strong, overall value is weakened due to the reduction in selling price.

Full Report Details at
- http://www.fastmr.com/prod/881935_fragrances_in_ireland.aspx?afid=303

Industry Prospects

Sales of fragrances are likely to see a CAGR of 1% over the forecast period, with sales reaching €87 million by 2018. Consumers are predicted to continue their spending on fragrances in coming years. Despite the maturity of the category, many consumers will remain interested in new product launches as they continue to look for unique scents.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Ireland?

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