Hair Care in Italy - New Study Released

From: Fast Market Research, Inc.
Published: Thu Jun 19 2014

During 2013, hair care in Italy declined in current value by 2% in 2013, falling to EUR1,149 million. The main reason for such an unfavourable performance is the economic crisis which continues to plague Italy and which has left the majority of Italians with lower levels of disposable income. This has motivated many Italian consumers to make substantial changes to their purchasing behaviours, specifically encouraging them to reduce or avoid any unnecessary expenditure.

Competitive Landscape

L'Oreal Italiana Saipo SpA remained the leading player in hair care in Italy in 2013 with a 41% value share, followed by Procter & Gamble Italia SpA in distant second position with a value share of 13%.

Industry Prospects

Hair care in Italy is set to decline in value at a CAGR of -1% in constant 2013 terms over the forecast period, falling to EUR1,078 million in 2018.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Italy?
* What are the major brands in Italy?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Hair Care in Turkey
- Hair Care in Greece
- Hair Care in China
- Beauty and Personal Care in New Zealand
- Hair Care in South Korea
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