Hair Care in Sweden - New Study Released

From: Fast Market Research, Inc.
Published: Wed Dec 10 2014


Consumers' environmental concerns are starting to have a bigger impact on hair care in Sweden. More products are either being launched as organic or ecological and these are more widely available in outlets such as hair salons. There was also an increase in the number of environmentally-friendly hair salons, where the main customers are pregnant women, sufferers from allergies, ecological skin care therapists and environmentally-conscious idealists.

Competitive Landscape

L’Oréal leads hair care with 25% value share in 2013. L’Oréal has a very strong presence within hair care in Sweden, offering several well-known brands that are well established including L’Oréal, El’Vital, Kérastase and Garnier.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/911630_hair_care_in_sweden.aspx?afid=303

Over the last two years of the review period, it was clear that rising environmental concerns among Swedes had pushed manufacturers to add organic or fair-trade products to their ranges in order to seize sales from other brands and/or to create closer ties to their customers. By doing so, they show their customers that they care and customers then feel good about themselves and have a better view of the brand. The forecast period is expected to see an increase in the number of organic, ecological and Fairtrade products in hair care. Swedes will also increase their awareness of these products and manufacturers have to become better at communicating the methods they use to protect environment to their consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Sweden?
* What are the major brands in Sweden?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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