Incontinence in the Philippines - New Report Available

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class's disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from an increased awareness of the products.

Competitive Landscape

JS Unitrade Merchandise took the number-one position from its competitor SCA Group in 2013. Across all companies carrying incontinence products, JS Unitrade Merchandise had the highest value share in 2013, owing to its brands Caress and Secure. Caress reached sales of Ps253 million while Secure reached sales of Ps5 million, yielding the company Ps258 million in total sales of incontinence products. As consumers remain price-sensitive to incontinence products, Caress positions itself as offering a quality product at a minimum cost. Caress sells at approximately Ps18-22 per diaper and takes pride in offering complete and maximum comfort and protection, while preventing rashes and neutralising odour.

Full Report Details at
- http://www.fastmr.com/prod/887822_incontinence_in_the_philippines.aspx?afid=303

Industry Prospects

The projected forecast period constant value CAGR of the incontinence category is 4%, the majority of sales coming from moderate/heavy incontinence products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Philippines?
* What are the major brands in Philippines?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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