Jeans in Chile - New Report Available

From: Fast Market Research, Inc.
Published: Thu Jul 17 2014

Despite value sales growth in 2012, unit prices of jeans reduced by 5%, the biggest price decrease since 2009. There are two main reasons behind this behaviour. First, an increasing volume of standard, premium and super premium brands was sold in discount seasons in companies' own stores and in department stores. Discount seasons consist of short term sales - about two weeks four times a year - when stores sell products with an average of a 35% price discount. Value sales increased due consumers purchasing more products at lower prices. Secondly, economy jeans saw an increase of 11% in current value terms in 2012, due to the improved designs of products. People tend to buy two or three fashionable pairs of jeans for the same price that they would get one premium item.

Competitive Landscape

Full Report Details at

Cencosud Retail was the leader in jeans in 2012, with value sales of CLP13.7 billion and a 7% share of value sales. This can be explained mainly by its aggressive expansion strategy: the company acquired retailer Johnson's in December 2011, and opened a new shopping centre in June 2012 (Costanera Center).

Industry Prospects

Jeans are expected to become more design-oriented, whilst unit prices are expected to decrease. This should encourage volume-based competition between companies: whilst players will improve the design features of their products, they will try to gain leadership by selling more volume. However, there will be some risks in terms of loss of quality over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Chile?
* What are the major brands in Chile?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

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