Just Published: "Incontinence in Slovakia"

Incontinence recorded a 3% growth in both value and volume sales in 2013 due to the rising number of consumers who had to face the symptoms of the illness due to bad eating habits and leading a stressful life. However, older consumers of around age 60 were the main consumer group, for which the only way of dealing with this illness was visiting their doctor and using products recommended to them. When younger consumers had to face incontinence, they searched for information about the treatment of this illness on the internet, and about which products were mostly effective due to experiences of others who had to overcome incontinence. In many cases, they went right ahead and bought products over the internet to start the treatment as soon as possible.

Competitive Landscape

The competition between manufacturers of incontinence was relatively weak in 2013, with the market not seeing a large number of different brands available. The clear leader was SCA Hygiene Products Slovakia sro, holding a value share of 44% thanks to its trustworthy brand Tena and promotional activities in hospitals and pharmacies which attract consumers. However, the biggest value share increase was recorded by Hartmann-Rico sro, by one percentage point to reach 19%, as the company took the second position in incontinence. Marketing activities including promotion of its brand Molimed in lifestyle magazines and its pricing strategy aimed at offering low-priced products brought success in 2013.

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Industry Prospects

Incontinence will have to face stagnation in constant value CAGR over the forecast period due to the increasing popularity of economy brands which are expected to enter the market, increasing the competition within the category and putting downward pressure on average unit prices of the category. However, incontinence is predicted to increase by a retail volume CAGR of 1% as the demand for these products will be high due to increasing product feminisation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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