Just Published: "Sports Nutrition in India"

From: Fast Market Research, Inc.
Published: Wed Jul 16 2014

Sport nutrition continued to benefit from the strengthening health-trend since body building is very popular among young men. Manufacturers began to target women as well since they are increasingly visiting fitness clubs and also consume sports nutrition. Although the economic downturn affected sports nutrition's sales negatively, the category still performed an outstanding 11% current value growth in 2013. As Hungary is a relatively small market for large manufacturers, leading companies, especially Scitec Kft invested a great deal in foreign expansion.

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Competitive Landscape

Scitec Kft retained its leading position in sports nutrition accounting for 41% value share. The company manufactures and markets leading products across the category under the Scitec umbrella brand. The company recently expanded into foreign markets to gain from international sales as well. JLM Powerline Kft ranked second with 25% value share due to the rising popularity of Biotech and Universal brands which are widely available in the company's Biotech franchise shops. Weider Global Nutrition LLC was third in ranking accounting for 5% value share as its products are still demanded in spite of their relatively high price.

Industry Prospects

Sports nutrition will continue to benefit from the strengthening health trend that will further increase consumer demand over the forecast period. Being fit and good-looking will be increasingly important for the younger generation, and thus they will be the most important consumer base of sports nutrition. Nevertheless, sports nutrition manufacturers will probably try to reach a wider consumer base by offering sports nutrition and a wide selection of vitamins and dietary supplements which are offered to average consumers as well. Therefore, value sales of sports nutrition are expected to increase by a 7% CAGR in constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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