Just Released: "NRT Smoking Cessation Aids in Argentina"

From: Fast Market Research, Inc.
Published: Fri Jun 13 2014


A continued focus by the government on healthy living campaigns during 2013 has further raised consumers' health consciousness. Therefore, consumers are eating more cautiously to ensure that their nutritional intake is aligned with the advised standards. Soft economic conditions in 2013 are also seeing consumers focusing on their careers and more conscious of their health so as to avoid falling sick and missing work.

Competitive Landscape

Nissin Foods Co Ltd is expected to slightly gain in value share during 2013 to retain its lead in noodles. With a 64% value share in 2013, Nissin Foods Co Ltd has managed to sustain its leadership through its established presence, high product quality and wide distribution network. Relentless product innovations also retained consumers' interests in the company over the review period.

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Industry Prospects

Noodles is expected to decline in constant value terms over the forecast period. While noodles being a staple food amongst consumers will sustain the category's performance to a certain extent in the forecast period, the increasing health consciousness of consumers will still adversely impact the category. The latter is likely to see more consumers turn away from instant noodles in favour of other convenient meal solutions such as plain noodles or pasta, which can also be quickly prepared and customised with fresh ingredients.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Noodles in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Are consumers in emerging markets moving from unpackaged to packaged noodles?
* As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Reasons to Get this Report

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