Large Cooking Appliances in Morocco - New Report Available

From: Fast Market Research, Inc.
Published: Sat Mar 07 2015

Large cooking appliances is populated with a high number of both domestic and international brands. The low levels of technology involved in economy products, including built-in hobs, ovens and cooker hoods, allow a large number of manufacturers to maintain their presence in the category, even with minimal shares. Such manufacturers usually base their strategy on price competition, without properly advertising their brands and products, in order to cut back on costs; a situation which has a strong negative effect on unit prices.

Competitive Landscape

Manar led large cooking appliances in 2014 with a 20% volume share; up by one percentage point from 2013. Manar takes advantage of having a countrywide dealer network and having a presence in almost all categories within consumer appliances with numerous products.

Industry Prospects

Value sales of large cooking appliances are expected to increase by a CAGR of 7% at constant 2014 prices over the forecast period, whilst volume sales are set to increase by a CAGR of 8%. Increasing volume growth will be a result of growing demand for large cooking appliances due to the greater use of these products in new homes and remodelled kitchens.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Morocco?
* What are the major brands in Morocco?
* What is the most common cooking appliances in Morocco?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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