Laundry Care in the Czech Republic - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Aug 14 2014

There were two main trends visible in laundry care, specifically in laundry detergents, at the end of the review period. First, Czech consumers increasingly prefer more concentrated laundry detergents due to their high effectiveness. Second, demand for modern formats, such as liquid detergents and detergent tablets, rose significantly at the end of the review period.

Competitive Landscape

Laundry care was characterised by three multinationals, namely Henkel, Procter & Gamble and Reckitt Benckiser, which accounted for a combined 79% value share in 2013.

Industry Prospects

It is expected that the growing preference for more concentrated products within laundry care as well as demand for modern formats of laundry detergents, such as liquid detergents and detergent tablets, will continue and even strengthen further over the forecast period. In addition, as consumers become increasingly demanding over the quality and effectiveness of laundry detergents, highly sophisticated products, such as detergents, which will combine several features or products that are effective at lower temperatures, will be increasingly in demand among Czechs over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Czech Republic?
* What are the major brands in Czech Republic?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

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