Littlewoods Europe announces launch of #wordless Wednesday competition

From: Littlewoods Europe
Published: Thu Nov 18 2010

Littlewoods Europe has announced it will be launching a #wordless Wednesday competition on its blog in the weeks leading up to Christmas. The competition will run weekly on the Littlewoods Europe blog, and customers can enter by simply following the blogs and leaving a comment.

Wordless Wednesday sees Twitter and blog users posting pictures to their accounts which require no words as way of an explanation. Wordless Wednesday is similar to other Twitter themed days such as Travel Tuesday and Follow Friday.

As part of the competition, Littlewoods Europe will be posting pictures on their blog and asking followers to guess what the picture shows. The picture displays a small partition of the item which is up for grabs and to enter followers simply have to tell Littlewoods Europe what the picture shows and why they think they should win. Winners are then selected at random and announced on the company's blog and Twitter page.

The competition is designed to give followers the chance to win some of the most wanted items this Christmas season. The use of the blog and Twitter as a platform for the competition will allow customers from all over Europe to take part.

A spokesperson for Littlewood Europe said: "We are running a weekly competition to win a range of great items from our on-line store and decided it would be more engaging to use #wordless Wednesday as the mechanic to do this."

There will be several prizes available to the winners, including a Sekonda steel watch, a leather Hobo bag, a Kodak Mini camcorder, bottles of Britney Spears' perfume and an advent house, as well as many children's toys including Zhu Zhu Pets, a Lego Duplo fire station, a radio controlled car and a Vtech Lighting McQueen learning laptop.

About Littlewoods Europe:
Littlewoods Europe is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa 1.7 billion. It is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers. The delivery cost is 5 regardless of size of order. Delivery is within 7 working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core categories of clothing, footwear, toys, kid's wear and home wear.

Brands within the Shop Direct Group portfolio include,, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

PR Contact:
Michelle Miller
Consumer PR team
Shop Direct Group
Skyways House
Speke Road
L70 1AB
0844 292 2570
Company: Littlewoods Europe
Contact Name: Michelle Miller
Contact Email:
Contact Phone: 0844 292 2570

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