Market Report, "Hair Care in Uzbekistan", published

In 2013, hair care products continued gaining consumer trust. Thanks to increasing awareness consumer deposit incomes, the number of consumers using hair care products on a more regular basis increased. Manufacturers continued offering new product solutions to attract even more consumers. Protein content, vitamin-rich and variety of fragrances were frequently promoted features for hair care products and they retained consumer interest.

Competitive Landscape

Procter & Gamble continued leading sales of hair care with 23% value share in 2013. The widest product portfolio across all existing product segments ensured the company’s leading position. It was represented by Pantene (8%), Head & Shoulders (8%) and Wash & Go (2%) in shampoos, conditioners and 2-in-1s; Londa (3%) and Wella (3%) in colourants; and Wellaflex (2%) in styling agents. Beiersdorf AG with its Nivea series in different varieties (Nivea – 8%, Nivea For Men – 2%, Nivea Hair Care – 6%) was second with 17% value share. It benefited from universal brand name, recognisable by consumers in all product segments. Unilever Group held 12% to be in third position with its Dove and Sunsilk brands in shampoos. Dove is popular with its "creamy" products, whilst Sunsilk represents the mixture of good price and quality.

Full Report Details at
- http://www.fastmr.com/prod/911651_hair_care_in_uzbekistan.aspx?afid=303

Industry Prospects

Hair care is expected to see strong growth in the forecast period. The frequency of consumption will increase. With increase of deposit income, more consumers are expected to buy the products. Most importantly, domestic production will perform more confidently based on optimal mixture of good quality and affordable price. All these factors will increase sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Uzbekistan?
* What are the major brands in Uzbekistan?

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