Market Report, "Incontinence in Vietnam", published

From: Fast Market Research, Inc.
Published: Fri Jul 11 2014

In 2013, incontinence products became more familiar to Vietnamese consumers thanks to the increasing consumer awareness of the products' benefits as well as efforts of manufacturers to stimulate demand. Indeed, wider distribution networks, active promotional activities such as free gifts and discounts and new product developments were exploited by manufacturers in order to boost sales and attract more consumers. Furthermore, the better economy and better living standards were other factors fostering this trend. As a result, in 2013, incontinence enjoyed high current value growth of 25%, which was two percentage points higher than in 2012.

Competitive Landscape

Diana JSC and Ky Vy Corp shared the first position in incontinence in Vietnam in 2013 with 32% value shares. Whilst Diana JSC also ranked first in 2012, Ky Vy Corp increased its rank from second in 2012 to first in 2013. In fact, Ky Vy Corp introduced its new product developments - Kyhope Anti and Kyhope Premium Pants. These new products contributed to the strong growth of the company in 2013. Furthermore, the company ran many promotional activities such as discounts and free gifts in order to boost sales. As a result, Ky Vy Corp was also the company that enjoyed the fastest current value growth rate of 19% in incontinence in 2013.

Full Report Details at

Industry Prospects

Over the forecast period, incontinence is expected to record a very high constant value CAGR of 12%. Increasing consciousness of the product's benefits and the rising awareness of hygiene will foster this strong forecast. Furthermore, manufacturers, especially leading ones such as Diana JSC and Ky Vy Corp, are expected to further cooperate with the media as well as health institutions such as hospitals in order to educate consumers about the benefits of these products. Moreover, they are likely to launch more new product developments and further expand their distribution networks. As a consequence, incontinence is set to have a high CAGR, albeit lower than the historic constant value CAGR by one and a half percentage points, mainly due to having more maturity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Vietnam market research report includes:

* Analysis of key supply-side and demand trends

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