Full Report Details at
Modern Products was the clear leader in sanitary protection in 2013, with a value share of 47%. This company represents Procter & Gamble's strong Always range across sanitary protection. This brand has a strong reputation for quality, offers affordable prices and has a wide distribution reach. The company notably dominated ultra-thin towels in 2013 with a 55% value share, and led standard towels and pantyliners with 43% and 28% value shares respectively.
Sanitary protection is expected to benefit from women taking more active roles in Saudi Arabian society during the forecast period. King Abdullah's government is expected to remain moderately progressive, and women are expected to continue to benefit from its reforms and initiatives. Women will, for example, be able to vote and stand in the 2015 municipal elections, whilst January 2013 saw the first 30 women appointed to the 150-member Saudi Consultative Council. The government also opened the first co-educational university in Saudi Arabia in 2011, and towards the end of the review period created new job opportunities for women in areas such as retail and manufacturing. As a result of these changes there is expected to be a marked rise in the number of working women during the forecast period, and an increase in female migrant workers. Women are expected to lead busier lives, and will increasingly demand good-quality sanitary protection as their disposable incomes rise.
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
- Sanitary Protection in Ecuador
- Sanitary Protection in Austria
- Sanitary Protection in Belarus
- Sanitary Protection in Macedonia
- Sanitary Protection in Kenya